Tacoma drivers
are their own breed.

Intrigued and inspired by our adventure-fueled audience, and knowing their distaste for traditional media, we decided to create a place where they could put the pedal to the metal and play.

“The idea was to carry the Play Now theme forward, but in a very different way from the standard television or digital campaign.”

John Myers, national marketing & communications manager, trucks, at Toyota

The world's most
badass hotel.

Hotel Tacoma is a pop up hotel/truck-playground designed to be a place where people could go back to basics, rediscover their wild side, and form a tribe that worships only one thing: play.

“Last weekend was pretty much like Mad Max but with nice people.”

John Myers, national marketing & communications manager, trucks, at Toyota

To make an impression,
we created an experience.

Intrigued and inspired by our adventure-fueled audience, and knowing their distaste for traditional media, we decided to create a place where they could put the pedal to the metal and play.

Play in the dirt, play with your food,
play with our toys.

Additionally, the staff was made up of the best of the best from chefs, riders, musicians, film makers, etc, who helped turn Hotel Tacoma into an unforgettable experience for every guest.

Heading home from one of my most memorable weekends in a long time, thanks so much @Toyota #HotelTacoma.”

Kyle Kuiper, Photographer, 986K followers

When a wolf dog has fun,
you know it was a good weekend.

Hotel Tacoma elevated Tacoma’s fun, exciting and adventurous perception, as well as asserted its opinion dominance within the compact truck segment. The use of influencers delivered a high volume of organic impressions and engagements, most notably by @Loki_the_wolfdog on Instagram.

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