Saatchi & Saatchi LA was awarded a coveted Gold Cyber Lion in the "Best Copywriting" category at the 58th Cannes Lions International Festival of Creativity, the world's largest and most revered advertising competition.
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Saatchi LA's "Swagger Wagon" music video continues its winning streak with a recent D&AD Award. The humorous video featuring the Toyota Sienna family was honored with a Silver Pencil in the "Writing for Advertising/Writing for Film Advertising" category.
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Saatchi LA took home five major awards at the first-ever thinkLA Interactive Awards on June 2, including Agency of the Year and Best Digital Campaign of the Year. The awards gala feted L.A.’s finest from the digital community, recognizing campaigns, agencies, clients/marketers, media partners and individuals that exemplify the best the city has to offer. Congrats to all!
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Each year, Saatchi LA partners with thinkLA’s Multicultural Advertising Training (MAT) program, to award one deserving college junior/senior or recent graduate with a $2500 scholarship based on merit. This year we are pleased to announce our recipient is Ben Ortega. Ben will be graduating from California State University at Fullerton this May with a Bachelors degree in Advertising.
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The second-annual Bees Awards has recognized Saatchi LA's innovative social media efforts yet again. The agency received the Best Copywriting award for the Prius Goes Plural campaign and Client of the Year award on behalf of its work for Toyota.
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“Swagger Wagon” continues to take the awards show circuit by storm. The music video was recently presented with a prestigious Art Directors Club (ADC) Gold Cube in the Motion Design category and a Silver Cube in the Advertising Broadcast Craft category.
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This year, Saatchi LA will be coordinating a series of events in observance of Earth Day on April 22. The events will take place over the course of the week and are designed to promote awareness and prompt individuals to conduct their daily lives with a focus on sustainability.
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The 2011 Webby Awards has nominated Saatchi LA's Toyota Sienna "Mommy Like. Daddy Like." campaign in the Best Integrated Media Plan and Best Online Campaign categories. As one of only five nominees in each category, the Sienna work is eligible for the much sought-after Webby Award and Webby People's Voice Award. Many of the agency's other campaigns were also recognized as Honorees in several Webby categories, including Toyota Fantasy Enhancer, Sponsafier 2 and Auto-Biography.
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We’re proud to announce that Saatchi LA is supporting TOMS' “One Day Without Shoes.” The program is aimed at creating awareness that millions of people live their lives without shoes on a daily basis. In support of the event, Saatchi LA is ordering each Saatchi employee who leaves his or her shoes at the door a brand-new pair of TOMS shoes.
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Saatchi LA’s work on the Toyota Sponsafier campaign recently earned it the prestigious IAC Awards Best of Show in the Interactive Application category. Additionally, the agency took home a total of 25 IAC Awards, including banner ad, Web site, mobile and social media honors. The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase esteemed Internet advertising work.
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We've created a two-day record-setting event, inspired by a record-setter in its own right, Toyota Prius. For each 10-hour day, we're going to set as many URDB records as possible. Not only will we feature breathtaking accomplishments that dazzle the mind, we'll also ask for your help in coming up with record ideas. So be sure to check the schedule for user-submission times and amazing featured records.
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Coming together in support of Japan disaster relief efforts, Saatchi LA and its sister agency Team One have partnered to create 1000 origami cranes.
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Toyota Prius Projects (www.toyotapriusprojects.com) featured as FWA Site of the Day on March 4, 2011.
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Toyota Racing announced the third round of its popular Sponsafier contest, where fans can design and enter their own NASCAR Sprint Cup car at http://www.toyotaracing.com from now until March 20, 2011.
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Saatchi & Saatchi LA is thrilled to announce it's adding the award-winning team of Chris Adams and Margaret Keene as co-executive creative directors...
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Saatchi LA took home the coveted One Show Entertainment Gold Pencil in the music category for the Toyota Sienna Swagger Wagon music video. The One Show, presented by The One Club, awards advertising’s best work in print, radio, television, design, interactive and new media, and is devoted to elevating creative work in the industry.
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Each year Surfrider Foundation honors individuals and organizations for their outstanding contributions to the...
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This past holiday season, Saatchi LA presented Nog Pong, an interactive online game involving robots, eggnog and charitable giving. Sadly, Nog Pong ended with the season, but not before proving itself a resounding success. As the final Ping-Pong ball sailed into an awaiting cup of nog, the site had generated 80,000 video streams, 2,000 Facebook likes, 2,700 tweets and had been played in 66 countries. Covered by Mashable, Creativity, NOTCOT and even NBC, Nog Pong gained media attention far and wide. Check out the highlight video at www.nogpong.com.
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The promotional website for the Toyota Avalon is a fully interactive trip through five destinations and five of the vehicle’s features. The website creatively employs background video to some of its fullest and funnest potential. A promotional website which is essentially an interactive show-off with rich, creative, sophisticated imagery and navigation.
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Saatchi LA was recently named Agency of the Year at The Bees Awards for its innovative social media work. After being recognized as a finalist in nine categories, the agency won a total of three awards for Agency of the Year, Best Use of 140 Characters for its Twitter stunt and Best Use of CRM/Analytics for Toyota Racing’s Sponsafier contest. The Bees Awards honor the best international social media practices of the year in order to define and promote outstanding professionals and their marketing expertise.
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Saatchi LA’s innovative and imaginative Prius Harmony TV commercial for the third generation Toyota Prius launch campaign is featured in the Nov./Dec. 2010 issue of Communication Arts Advertising Annual. The Communication Arts Advertising Annual honors the best in visual communications from around the world and is the must-have reference for creative excellence.
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Saatchi LA let fans flaunt their artistic ingenuity at www.sponsafier.com for the chance to take their NASCAR Sprint Cup car from online design to real sheet metal. In doing so, the agency was honored with a Silver MIXX Award for best Brand Destination Site for Toyota Racing’s dynamic Sponsafier contest. The MIXX Awards recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year.
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Toyota has the blogosphere buzzing about its online marketing campaign for the 2011 Sienna minivan… or, ehem… “Swagger Wagon.” The automaker has released a series of promos via YouTube that look more like sketches from Saturday Night Live than traditional minivan commercials.
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www.sponsafier.com. Site of the Day April 2, 2010. Fans get the chance to design their own custom cup car in 3D for NASCAR Team Toyota drivers. The competition winner will see their car on the track at the 2010 NASCAR Sprint All-Star Race.
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The workspaces designed by Shubin + Donaldson Architects need to be every bit as innovative as the advertising, graphics, post-production and special effects firms that use them. Here are 10 offices from their new book, Live and Work: Modern Homes and Offices: The Southern California Architecture of Shubin + Donaldson with commentary from the architects.
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Either you're a sucker for these Busby Berkley–meets-elementary-school-play-meets–Beijing Olympic Games–opening-ceremonies scenarios or you're not. The sheer visual detail of this one closes the deal for me.
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Toyota is “planting” a bunch of 18-foot-high plastic flowers in the Flatiron Plaza of Manhattan starting Thursday to promote its new, third-generation Prius hybrid.
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A feast of fire that pits the culinary skills of department against department, the annual Saatchi LA Chili Cook-Off has been one of the most eagerly-anticipated agency events.
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Do not fear the giant flowers invading your public space, they are peaceful creatures--in fact, they're part of a series of artworks Toyota's rolling out to hype various aspects of the 2010 Prius. Art installations and urban design elements are popping up in cities across the country thanks to agency Saatchi & Saatchi LA as part of Toyota's "Harmony Between Man, Nature, and Machine" campaign.
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In August, Toyota released a free Prius Experience app for the iPhone. The app lets users explore the Prius, look at the print ads, and play little mini games.
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Toyota's new campaign for the newest version of its 4Runner mid-size SUV returns to days of yore, when SUVs were marketed as the ultimate off-road vehicles. While most automakers have migrated to marketing truck-based SUVs (versus unibody "crossovers") as multipurpose carryalls, Toyota is going back to the woods with the effort that carries the tag line "You In?"
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