At Saatchi & Saatchi, we believe that uncovering product truths and understanding the customer are critical to success. That’s because ultimately, we’re not in the business of creating ads. Our mission is to create ideas. Ideas so big and so innovative that they can define brands and drive customers to participate in them.

To arrive at ideas of this magnitude, we start with our proprietary qualitative research method, Consumer Context Research (CCR), to uncover consumer behaviors and motivations. The ideas that emerge from these insights all begin media-neutral, and go wherever the concept takes them, whether that be traditional broadcast and print media, wide-ranging digital initiatives, live events, promotions or brand activations. Once the idea has taken shape, and the media that best serve that idea have been identified, our world-class specialists make certain we flawlessly execute the campaign.

While Saatchi is a full-service ad agency, we have a particular focus on new media. Providing our digital expertise is our dedicated team of 100 people that includes a fully functioning in-house 3-D studio and employs specialists in mobile, gaming, Web design, and, of course, social media. In fact, we’ve been using social media since Friendster, and have lately been named a 2010 Facebook Innovator and recognized as 2010 Social Media Agency of the Year. We even have a Digital Investment and Innovation (DII) team that looks 12-plus months out at emerging technologies and determines how we can use them to our clients’ advantage.

Finally, to ensure that our campaigns are ever more effective, Saatchi turns to its Return On Marketing Investment (ROMI) group and Marketing Insights team. Together they make sure all the work we produce is guided by metrics.

Compelling ideas, grounded in product truths and customer insights, honed by experience and brought to life by one of the most creative teams in the business. That’s Saatchi LA.