Saatchi & Saatchi LA » News

‘Prius Goes Plural’ Web Video Achieves Cannes Gold

shayan — Thu, 23 Jun 2011 18:03:03 +0000

Saatchi & Saatchi LA was awarded a coveted Gold Cyber Lion in the “Best Copywriting” category at the 58th Cannes Lions International Festival of Creativity, the world’s largest and most revered advertising competition. This prestigious prize was bestowed upon the agency’s Prius Goes Plural campaign web video created for Toyota Motor Sales, U.S.A., Inc. to build awareness and anticipation for the Prius family of vehicles.

Link: http://www.canneslions.com/work/cyber/entry.cfm?entryid=22810&award=2

Swagger Wagon Brings Home D&AD Silver Pencil

shayan — Tue, 21 Jun 2011 01:35:45 +0000

Saatchi LA’s “Swagger Wagon” music video continues its winning streak with a recent D&AD Award. The humorous video featuring the Toyota Sienna family was honored with a Silver Pencil in the “Writing for Advertising/Writing for Film Advertising” category. The D&AD Professional Awards celebrate creative excellence in design and advertising.

Link: http://www.dandad.org/awards/professional/2011/categories/wrfa/writing-foradvertising/21687/toyota-sienna-family

Saatchi LA Wins Big at the First-Ever thinkLA Interactive Awards

shayan — Thu, 09 Jun 2011 00:46:15 +0000

Saatchi LA took home five major awards at the first-ever thinkLA Interactive Awards on June 2, including Agency of the Year and Best Digital Campaign of the Year. The awards gala feted L.A.’s finest from the digital community, recognizing campaigns, agencies, clients/marketers, media partners and individuals that exemplify the best the city has to offer. Congrats to all!

Best Digital Campaign of the Year
Saatchi & Saatchi LA – Toyota Sienna Family

Best Use of Video Media
Saatchi & Saatchi LA – Toyota Sienna Swagger Wagon Music Video

Best Use of Search
Saatchi & Saatchi LA – Toyota Shareathon: Optimizing Search & Social to Drive Results

Agency of the Year – Digital Creative
Saatchi & Saatchi LA

Person of the Year – Agency
Olga Weinraub – Media Supervisor, Saatchi & Saatchi LA

Link:http://www.thinkla.org/awards/

Saatchi LA and thinkLA’s MAT program award scholarship

shayan — Fri, 20 May 2011 23:44:31 +0000

Each year, Saatchi LA partners with thinkLA’s Multicultural Advertising Training (MAT) program, to award one deserving college junior/senior or recent graduate with a $2500 scholarship based on merit. This year we are pleased to announce our recipient is Ben Ortega.

Ben will be graduating from California State University at Fullerton this May with a Bachelors degree in Advertising. He was a member of the CSUF AdClub, a participant in the AFF National Student Advertising Competition, as well as having completed a MAT Internship during his final semester at CSUF. He plans to use the scholarship to purchase a MacBook Pro as well as help to repay some of his student loans.

Born in Italy, Ben was raised in a military (Navy) family, and is the youngest of 4. He grew up all over the world but calls San Diego, California home. He took a year off before beginning his college career to travel the world and spent most of his time in Australia and Japan, which is why Saatchi & Toyota are close to his heart. Post graduation he plans on spending some time at home with his family (his brother is member of Special Forces and has been deployed until recently) and regrouping before starting his career in advertising.

We wish you nothing but the best of luck Ben, and Congratulations!

The MAT Program opens doors and provides opportunities for multicultural talented college students that may not be available to them otherwise. By placing interns with industry experts, the MAT Program gives future leaders a unique education through relationship-building and industry-specific knowledge to help them build a career. Since its in 1992, MAT Program has placed over 500 multicultural interns and helped launch many advertising careers.

For more information about the MAT Program, please visit their website http://matprogram.org/

The 2011 Bees Awards Set Saatchi LA Abuzz

editor — Thu, 05 May 2011 00:47:57 +0000

The second-annual Bees Awards has recognized Saatchi LA’s innovative social media efforts yet again. The agency received the Best Copywriting award for the Prius Goes Plural campaign and Client of the Year award on behalf of its work for Toyota. The Bees Awards honor the best international social media practices of the year in order to define and promote outstanding professionals and their marketing expertise.

http://www.beesawards.com/bees/2011winners

Toyota Swagger Wagon Wins ADC Cubes

editor — Mon, 02 May 2011 19:15:15 +0000

“Swagger Wagon” continues to take the awards show circuit by storm. The music video was recently presented with a prestigious Art Directors Club (ADC) Gold Cube in the Motion Design category and a Silver Cube in the Advertising Broadcast Craft category. ADC’s Annual Awards is one of the most venerable shows in the world, recognizing and archiving the best work ever produced in advertising, design, photography, illustration and interactive media. The ADC Cube is an enduring symbol of creative leadership and innovation.

http://www.adcawards.org/winners/

Saatchi LA Celebrates Earth Day 2011

editor — Wed, 20 Apr 2011 17:36:59 +0000

This year, Saatchi LA will be coordinating a series of events in observance of Earth Day on April 22. The events will take place over the course of the week and are designed to promote awareness and prompt individuals to conduct their daily lives with a focus on sustainability. Some of the week’s activities include reducing the use of paper goods by providing reusable water bottles to all employees, a recycling drive for batteries and old cell phones, creating a ride share map to encourage carpooling and committing to “Do One Thing” that has a positive impact on the Earth and/or our community (i.e. bringing reusable bags to the grocery store, switching to compact fluorescent light bulbs). We’ve also invited our fellow LA agencies to join us as we turn out the lights in our building for an hour each afternoon to conserve energy. We believe that together we can make a difference.

Saatchi LA Receives Top Webby Award Nominations

admin — Wed, 13 Apr 2011 17:38:52 +0000

The 2011 Webby Awards has nominated Saatchi LA’s Toyota Sienna “Mommy Like. Daddy Like.” campaign in the Best Integrated Media Plan and Best Online Campaign categories. As one of only five nominees in each category, the Sienna work is eligible for the much sought-after Webby Award and Webby People’s Voice Award. Many of the agency’s other campaigns were also recognized as Honorees in several Webby categories, including Toyota Fantasy Enhancer, Sponsafier 2 and Auto-Biography.

Please cast your vote at http://webby.aol.com/media_types/interactive-advertising?focused_on_category=854#cat_id_854 and tune in for the live Webby Awards presentation on June 13, 2011.

Saatchi LA Bares Its Sole

admin — Tue, 05 Apr 2011 18:28:32 +0000

We’re proud to announce that Saatchi LA is supporting TOMS’ “One Day Without Shoes.” The program is aimed at creating awareness that millions of people live their lives without shoes on a daily basis. In support of the event, Saatchi LA is ordering each Saatchi employee who leaves his or her shoes at the door a brand-new pair of TOMS shoes. This will serve as a stylish reward for raising awareness for a great cause. Thanks to TOMS’ one-for-one model, this also gives shoes to people in need.

Please check out www.onedaywithoutshoes.com for more information on TOMS and this nationwide initiative.

Saatchi LA Wins IAC Best of Show Award

admin — Tue, 05 Apr 2011 13:30:38 +0000

Saatchi LA’s work on the Toyota Sponsafier campaign recently earned it the prestigious IAC Awards Best of Show in the Interactive Application category. Additionally, the agency took home a total of 25 IAC Awards, including banner ad, Web site, mobile and social media honors. The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase esteemed Internet advertising work.